Science Communication Re-Considered

Matthew C. Nisbet, an expert on the intersections between science, media, and politics, says that changes in scientific research and the rapidly changing media landscape demand that eight specific steps be taken by science organizations and journalists in order to better engage the general public and to accurately report scientific research.

“During the past several decades, science has become more bureaucratic, problem-based, and dependent on private funding. Public surveys point to a high trust in scientists, especially those affiliated with universities, but the trust level decreases when it comes to scientists affiliated with corporations or industries,” Nisbet said. “Factor in changes in the media landscape that have created audience fragmentation and ever fewer quality sources of science news, and it is clear that changes in science communication are needed to better engage the public on science-related issues.”

The eight steps are outlined in “Science Communication Reconsidered” an article published in the June 2009 issue of the journal Nature Biotechnology. The article presents the collective recommendations Nisbet and 23 other international experts in the areas of science, media, and policy presented at a science communication workshop held in Washington, DC. The workshop was organized by the Health Law Center at the University of Alberta.

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